Now is the time to start planning your promotional calendar for 2012.

Use these “Holidays” as special sales promotions in the upcoming year.

Here are some ideas to get you started:

January

New Years Day
College Football
New Year’s Resolutions
Martin Luther King
Super Bowl
Back to School – 2nd Semester
Bank Holiday (UK)

February

Ground Hog Day
Mardi Gras
President’s Day
Valentine’s Day
Daytona 500
February Sweeps for Television
Black History Month

March

St. Patrick’s Day
Passover
Easter
First Day of Spring
March Madness
Academy Awards
Spring Break with the Family!
End Q1

April

Baseball Opening Day
Good Friday
April Fool’s Day
Tax Day
Earth Day
Master’s (Golf)
Prom

May

Cinco de Mayo
Mother’s Day
Graduation
Victoria Day (Canada)
Memorial Day
Spring Bank Holiday (UK)
Kentucky Derby
Season Finales for Television
Teacher Appreciation Week
National Small Business Week

June

Father’s Day
NBA Playoffs
NHL Playoffs
Flag Day
Graduation / School’s Out
First Day of Summer
Time to Take a Vacation!
U.S. Open (Golf)
Wimbledon (Tennis)
End Q2

July

Independence Day
Canada Day
Summer Fun

August

Back to School
Tax-Free Sales Events
End of Summer
College Football

September

Labor Day
NFL Opens
First Day of Fall
End Q3

October

Columbus Day
World Series
Thanksgiving Day (Canada)
Red Ribbon Week
National Boss Day
National Book Month
Halloween

November

Election Day
Veteran’s Day
Thanksgiving Day
Black Friday (Busiest Shopping Day)
November Sweeps for Television
NBA
NHL
Global Entrepreneurship Week

December

First Day of Winter
Christmas
Boxing Day
Happy Holidays
College Football
New Year Resolutions
New Years Eve
End Q4
End of Year

If you need any help getting more ideas together, let me know!

Regards,
DeVerne Chapman