Have you ever looked at a great website and analyzed what exactly is on it? This email talks about the extra pieces, besides the general writing, that make up a successful website.

One such “extra piece” is the use of videos. Not everyone likes to read so if you give your visual visitors something to look at, such as How To videos or a tour of your store, they’re more likely to stay around and see what you’re about.

An essential item for a website’s success is testimonials.  If you have happy customers, put their letters or emails on your site. Potential clients like to know that others have gone before them and are happy with what you provide. The testimonials can also be videos if you have people who prefer to do it that way.

Another very important element, besides the written words (also known as content), is the use of graphics. I’m talking about eye-pleasing photos, charts, and clip art pictures that draw focus, make the web page interesting, and break up what would be considered a lot of text.

This next one is simple, yet so many websites overlook it – contact information. There is nothing more frustrating than looking all over a website and not finding a way to contact the site owner.

On every page of the website there should be an address, phone number, and email address.  This is crucial to good customer service, and it makes a site look more legitimate and less suspicious.